![]() They also bring a couple annual rivalries, including a notable renewal matchup, that will attract ample attention to the conference.Īs expected, all programs face challenging schedules, some more daunting than others. Protecting traditional rivalries while also trying to "balance" respective schedules were also primary objectives from the SEC, who is sticking with an eight-game league slate for 2024 despite moving forward without divisions. The addition of the Longhorns and Sooners expands the league's recruiting footprint along with the wealth of annual national championship contenders. Every traditional SEC team will face either Texas or Oklahoma next season, a mandate by the league office during the schedule-making process. In order to hold onto its Sunday NFL portfolio, CBS will have to pony up an estimated $1.8 billion per year, assuming a price increase of 80% over the current market value.The SEC's 2024 football schedule is out and there are several must-see matchups coming down the pipe with the arrival of Texas and Oklahoma to college football's most competitive conference. In contrast to the lucrative Saturday SEC contract, CBS has to dig deep for its next big Sunday football investment. While we’ve had success with the SEC on CBS, we are instead choosing to aggressively focus on other important strategic priorities moving forward.” At the time, a network rep said: “We made a strong and responsible bid. While CBS was initially interested in renewing with the SEC, the broadcast giant exited negotiations last winter after making a bid reportedly around the $300 million mark. ![]() At present, ABC’s Saturday Night Football showcase is averaging 3.71 million viewers and a 0.9 ratings among adults 18-49, making it broadcast TV’s 15th highest-rated program in the demo. Landing on network television has long been important to the SEC, and this would allow ESPN to still accommodate that desire. It is not yet known if any particulars of its cable rights deal with the conference, which runs through 2034 along with the SEC Network operating contract, will change with the new deal.ĭisney’s ownership of ABC is notable as ESPN could solicit broadcast slots on Disney-owned ABC for the games it will acquire from CBS. With ownership of the conference’s network as well, ESPN will now own the rights to all SEC football games.ĮSPN inked its current extension with the SEC (which includes basketball) in 2013, when it agreed to a 20-year, $6 billion pact. Hearst claims the remaining 20% in a structure that mirrors the ownership split in ESPN. Disney also is the controlling stakeholder in the SEC Network, owning 80% of the joint venture. That commitment, naturally, is subject to change, especially as CBS’s renewal of its Sunday NFL package looms on the near horizon.ĮSPN’s $300 million/season offer for the expanded rights package will pay the SEC about $20 million for each Game of the Week telecast and substantially up its media revenues. While initial speculation suggested that ESPN would look to buy out the remaining years on CBS’s SEC contract, insiders today said the broadcaster has every intention of reaping the benefits of its association with college football’s biggest TV draw. The $55 million annual fee the network pays the SEC is a fraction of current market value for those games and left the conference nearly $100 million behind the Big Ten in revenue generation during the 2018 fiscal year, the first to include money earned from the Big Ten’s massive 2017 media rights deal. CBS’s original 15-year SEC contract runs through the 2023-24 season and is worth a grand total of $825 million. The package is arguably the biggest bargain in sports television rights. Three of the five most valuable teams in terms of ad revenue generated in 2019 were in the SEC (LSU, Auburn and Alabama). The LSU-Georgia title tilt was the most watched conference championship of the season and generated a staggering $22.3M in advertising revenue for CBS, with individual 30-second units fetching as much as $330,000 a pop, per Standard Media Index data.ĬBS is on course to have aired the top-rated and most lucrative college football package for 12 years running. 9 broadcast of the Alabama-LSU game (16.6 million viewers/9.7 rating). 2 regular-season college football game behind only CBS’s Nov. In taking over the package long held by CBS, ESPN’s total commitment to the conference is now worth some $5.25 billion.ĬBS’ current SEC package gives it the rights to the conference’s best game each week and the Conference Championship Game, which last season averaged 13.7 million viewers and a 7.9 household rating, making it the No. It was in the course of those negotiations that ESPN said it was interested in launching a standalone SEC channel. ESPN inked its current extension with the SEC (which includes basketball) in 2013, when it agreed to a 20-year, $2.25 billion pact, which worked out to $150 million per season. ![]()
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